The Juicers cocktail mixers

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Reference no: EM133401357

Question

As an astute and experienced marketer, Rob Rohtang conducted research to analyze market opportunities before launching "The Juicer's" cocktail mixers. Referencing examples from the case, identify and explain what type of research data he relied upon, why you believe he selected it, and two advantages and disadvantages of using this type of data.

Reference no: EM133401357

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The Juicers cocktail mixers : As an astute and experienced marketer, Rob Rohtang conducted research to analyze market opportunities before launching "The Juicer's" cocktail mixers.
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