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An article on The iPad and its kind are both a boon and a bane for book publishers need a 1-2 page summary
JOHN GRISHAM, a prolific author of legal thrillers, long refused to allow his books to be sold in electronic form. In a television interview last year, he lamented that e-books and heavy discounting of printed books by big retailers were “a disaster in the long term” for the publishing industry. But last month Mr Grisham’s publisher announced that the author had had a change of heart: henceforth all of his books will be available in virtual form. His timing was impeccable. On April 3rd Apple is due to start shipping the first of its iPad tablet computers, which are expected to give a big boost to e-book sales.
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Attachment:- Week 9 - The future of publishing0.rar
This case is based on the HBS Marriott Case, The case should be done in your assigned groups. Hand in a brief write-up not exceeding two pages explaining what was done.
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