Reference no: EM132096871

1) The interns' first idea is that the battery commercial should show the batteries in action. The commercial format that shows the product in use is called a(n)

demonstration.

animation.

slice of life.

presenter.

testimonial.

2) Tim and Deb tell the interns that their initial idea is too "hard sell." They believe the commercial should be less fact-based and more focused on how the product benefits the consumer. In response, the interns propose a commercial in which members of a family are shown solving technology problems with the help of the batteries. This type of ad is a(n)

animation commercial.

demonstration commercial.

presenter commercial.

slice of life commercial.

testimonial commercial.

3) Tim and Deb like the interns' new idea. They ask the interns to develop a full-blown _________, explaining that this should be created on pages split into audio and video portions.

script

storyboard

comp

animatic

semi-comp

4) The interns' script goes through several iterations before Tim and Deb finally accept one as the final draft. Both interns are relieved that the process is over, but Deb mentions that the client will be visiting the following week and she would like to have something more concrete to show her. She suggests the interns sketch a ____________, which depicts key scenes in the commercial.

storyboard

blueprint

mockup

semi-comp

animatic

5) When the client arrives the following week, she is impressed with the creative concept for the ad. But since this is her first commercial production with the agency, she wants to develop what she calls "a video comp," or a rough tape of the planned commercial. Tim and Deb ask the interns to produce the tape, which is properly called a(n)

storyboard.

amateur tape.

script.

demo reel.

animatic.