Already have an account? Get multiple benefits of using own account!
Login in your account..!
Remember me
Don't have an account? Create your account in less than a minutes,
Forgot password? how can I recover my password now!
Enter right registered email to receive password!
In which of the following types of firms is the product manager MOST likely to rely on the Internet for direct customer feedback and new product ideas? A. traditional consumer goods companies B. consumer service firms C. consumer durable goods companies D. high-tech firms E. packaged goods companies Question 2 of 50 2.0 Points All of the following statements about the impact of capacity upon category attractiveness are true EXCEPT: A. Chronic overcapacity is critical to high profits. B. Operating at capacity drives costs down. C. Operating at capacity enhances the firm's buying power. D. Operating at capacity is an indicator of category health. E. All of the above are true. The difficulty in planning is that it: A. is based on historical information. B. must anticipate future environments. C. must anticipate future competitive actions. D. must anticipate future consumer desires/actions. E. all of the above Question 4 of 50 2.0 Points The threat of new entrants: A. diminishes the attractiveness of a category. B. heightens concerns of increased competition and lower profits. C. can be reduced by erecting barriers to competition. D. all of the above E. none of the above All of the following are aggregate category factors EXCEPT: A. category size. B. category growth. C. stage in product life cycle. D. seasonality. E. threat of new entrants. Question 6 of 50 2.0 Points Competitor analysis has received more attention in recent years as a result of: A. increased competition for customers in slow growth markets. B. shorter product life cycles. C. technological advances. D. the increasing importance of foreign competition. E. all of the above The marketing plan heavily relies on information derived from: A. the sales force. B. management information systems. C. internal marketing research. D. all of the above E. none of the above Question 8 of 50 2.0 Points The MAJOR advantage of the market-focused organization derives from: A. giving product managers full responsibility for, and control over, their products. B. its support of the underlying product management system. C. its focus on the customer. D. its elevation of the product manager to "mini-CEO" status. E. all of the above Generally, secondary research: A. is less expensive than primary research. B. can be done more quickly. C. can cover most research problems. D. is easier to conduct than primary research. E. all of the above Question 10 of 50 2.0 Points Basic to the success of ANY manager are: A. communication skills. B. technical expertise. C. academic training. D. quantitative. E. team-building skills. Market attractiveness is enhanced by a high rating of all of the following market variables EXCEPT: A. market size. B. profit variability. C. market growth. D. profit level. E. all of the above Question 12 of 50 2.0 Points Category attractiveness is typically highest during the _________________ stage of the PLC. A. growth B. introduction C. maturity D. decline E. attractive categories remain so throughout the PLC Which of the following types of primary information is MOST underused? A. suppliers B. the firm's sales force C. customers D. competitor analysis E. suppliers Question 14 of 50 2.0 Points The value chain approach asserts that a firm may differentiate through: A. inbound logistics. B. operations advantages. C. outbound logistics. D. all of the above E. none of the above A firm that has been losing market shares is likely to emphasize a _________________ objective. A. consolidation B. growth C. profit maximizing D. cost minimizing E. line expansion Question 16 of 50 2.0 Points Competition may be: A. customer-based. B. marketing oriented. C. resource-oriented. D. geographic. E. any/all of the above The _________________ of a characteristic is determined by the level of that characteristic. A. value B. weight C. heft D. size E. importance Question 18 of 50 2.0 Points Misidentification of the competitive set: A. can spell failure for a long-run marketing plan. B. creates uncertainty in market definition. C. creates ambiguity in market-related statistics. D. may make manipulation of market boundaries possible. E. all of the above Question 19 of 50 2.0 Points Suppliers enjoy greater buying power when: A. suppliers are highly concentrated. B. there are no substitutes for the product. C. the supplier has differentiated its product. D. supply is limited. E. all of the above Ethical concerns attend the use of: A. pirating employees. B. aerial reconnaissance. C. buying/stealing a competitor's trash. D. briding printers. E. all of the above
Explain Supplier-oriented and Dell and Cisco represent a supplier-oriented market place
Explain EBay- Use of Technology and Tools for Marketing and Describe the technology and tools that eBay has developed to help their customers successfully market the items sold on through the eBay Auction website
Using the one value you would never violate, what would you do if you were McCoy on the Himalayan hike? What have you learned from the Parable of Sadhu?How would you apply the lessons of the story as a corporate world manager?
Explain Important information about Technology and Name some things that used to be done through person-to-person interaction that are now done through technology
You are a member of a committee in your district. What criteria would you use to select a formal assessment to be used district wide?
Discuss the concept of perceived value and its importance to consumer behaviour and marketing. Discuss the theory and then give practical examples of how customers perceive various brands and how this impacts on their behaviour.
Explain what area of E-Business is of interest to you and Has it changed your perception of where technology is headed
Describe and evaluate a companys pricing and retail strategy. Include analysis of the current market situation and the competitive strategy. Make sure to choose a company that you are familiar with.
Explain Benefits of E-Commerce Auction Markets and What are the benefits of auction markets in E-Commerce
Explain E-business Market Segmentation Matrix and Outline the e-business market segmentation matrix based on its two underlying dimensions
Explain the term marketing mix and How important is it to marketers today and Would the term be applicable in all forms of marketing
Explain Creating presentations for online courses- how to improve skills and what are some ways that learning online can still assist you with your public speaking skills
Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!
whatsapp: +1-415-670-9521
Phone: +1-415-670-9521
Email: [email protected]
All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd