The intensive distribution strategy

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Reference no: EM131722029

According to the intensive distribution strategy, a consumer should not have to go beyond the nearest store to buy the product.

Which products are best suited for an intensive distribution strategy and why?

Provide an example of a product you buy that is always available.

How does this influence your brand loyalty toward the product?

Discuss a situation when you went out of your way to buy a particular product. Why did you make such an effort to buy it? What are the lessons for marketing managers who sell products that consumers consider special?

Reference no: EM131722029

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