The integrated management project

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Reference no: EM132667963

The Integrated Management Project (IMP)

IMP - spans across two semesters and the feedback is formative in IMP1.

There are two submissions in IMP1: IMP Part 1 and IMP Part 2.

IMP1 Part 1: Proposal

The first submission is a short proposal of 350-500 words which identifies and describes a current workplace problem or issue; theories, tools and techniques available to provide a business solution; and how the various parts of the business / organisation come into play, i.e. the integrated nature of the problem is critical here.

This means drawing on your previous and current units in your MBA - Leading and Managing People, Leadership styles and qualities from LP 1 & LP2, Accounting & Finance, Marketing, Competing in a Global Context, Operations and Project Management, Strategy, Entrepreneurship etc.
It is important that you should identify the problem within your own organisation.

In-text references and citations are not required at this stage.

The Topic is (Oman Air)
It's Sector (Customer Service)

Suggested Format

Title: can it be expressed as a question?
• Brief background: company and its sector
• Problem statement: Identify a problem/issue/ challenge facing the company in 2 or 3 sentences
• Framework for analysis: identify possible 'tools' to analyse the problem. Determine which Systems approach/methodology might suit the problem best. This should be the longest section in the proposal.
No references required in the proposal.

Write this up in 500 words as an abstract or summary. Be clear, focussed and logical. No waffle or unnecessary words.

Reference no: EM132667963

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