Reference no: EM132276697
Internationalisation Process Models:
A) describe The Uppsala Internationalisation Model
Two Incremental Patterns of Internationalisation
1. “Chain of Establishment”
No Regular Export
Direct Exporting, Via Independent Agents
Establishing Foreign Sales Subsidiary
Foreign Production/ Manufacturing
2- Role of Psychic Distance – Selection of markets based in psychological distance.
Gain Market Knowledge
Export to Psychologically “Close” Markets
Gain More Market Knowledge
Export to Psychologically “Distant” Markets
B) describe The Innovation-Related Internationalisation Model
1. Domestic Marketing
2. Pre-Export Stage
3. Experimental Involvement
4. Active Involvement
5. Commitment Involvement