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1. Intel would like to increase the preference for Intel chips among PC users in the individual user as well as business user segments. Define the management-decision problem. 2. Define an appropriate marketing research problem corresponding to the management-decision problem you identified in question 2. 3. Intel would like to gain a better understanding of how businesses select PC and network communications products. What type of research design should be adopted? 4. Discuss the role of the Internet in obtaining secondary data relevant to the marketing research problem you defined in question 3. 5. Discuss the role of qualitative research in understanding how businesses select PC and network communications products. Which qualitative research techniques should be used and why? 6. If a survey is to be conducted to determine businesses’ selection criterion for choosing PC and network communications products, which survey method should be used and why? 7. Design a questionnaire for determining businesses’ selection criterion for choosing PC and network communications products. 8. Develop a suitable sampling plan for conducting the survey identified in question 7. 9. If Intel were to conduct mall-intercept interviews to determine consumer preferences for an ultra-light notebook that uses a newly designed chip, describe the fieldwork process that should be used. 10. If Intel were to conduct a survey in social media to determine consumer preferences for an ultra-light notebook that uses a newly designed chip, what fieldwork-related issues would be involved?
The Sweet Smell Fertilizer Company markets bags of manure labeled "not less than 60 lb dry weight." The packaged manure is a combination of compost and sewage wastes. Define appropriate decision variables. Define the objective function. List the func..
a manufacturer of oak barrels has factories in an area at the location coordinates provided in the following table.
In the first discussion, we looked at traditional project control. Is project control different in an Agile project? What is the role of a project manager in controlling an Agile project? What is the role of the project client, sponsor, or customer a..
The worst response you can give an educator is: "I learned a lot!" Our hope is that statement is true. But from an academic perspective, what did you learn from creating a project? What are you learning? Using at least two examples, illustrate why st..
Explain the purpose of a mission statement analysis. Explain functional strategies and the reasons a business may need to focus on each of the strategies.
Create a presentation file using PowerPoint and then create a three- to five-minute screencast video of your presentation .
Building additional warehouses in multiple locations in order to be closer to customers tends to ________ distribution network costs and ________ customer delivery lead times.
The liabilities should be properly classified between current and long-term and appropriate note disclosure should be included.
Why did Slaughter title the book this? Why does Slaughter feel the Whiskey Rebellion was the "epilogue to the American Revolution?"
Create a promotion strategy for her industry which should include all methods of promotion. Also justify strategy. Classify assumptions made in process.
how can a goal-seeking mission-driven purposeful organization use information and information technologies to gain a
What are some communication strategies managers of technology may implement to create good will and foster a professional rapport with their stakeholders?
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