The importance of the customer retention program

Assignment Help Operation Management

Reference no: EM132297319

Traveling is becoming an increasing hobby for people in the United States. Also, the pet parenting phenomenon is also growing rapidly. One of the issues, however, is the dilemma of traveling with a pet. There have been many reports of airlines that have lost a pet or the pet did not survive the trip. Recently, there was a couple who were both professional pilots and also pet owners. Upon retirement, they decided to start an airline that catered specifically to pets. They identified the key routes that commercial airlines fly that also have a smaller airport in the community. For a fee, the traveler can fly his or her pet to the destination city. The pet owner is responsible for dropping off and picking up the pet from the smaller airport. The animals are transported in plushcages in a pressurized cabin. They are provided, for a fee, snacks during their travel.Reflecting on the above from a Marketing Strategy Perspective, address the following issues:

a. Develop a target market for this project. Make sure to address at least three market segmentation variables that would be important to consider and how you arrived at the target market you are suggesting for this project

b. Develop a customer retention program for this business. Discuss the concept of customer orientation and the importance of the customer retention program and what factors should be considered for this business. Identify the type of information the company needs to design this program and from where the company obtain this information

C. Marketing strategy focuses on solving problems. Many of the problems originated from specific. Identifying the appropriate means assist in the product differentiation process, as well. Identify the primary needs and secondary needs this product will satisfy. How will this be used in the product differentiation, positioning of the products, and the impact within the consumer buying process?

Reference no: EM132297319

Questions Cloud

Discuss friendly exchange of stock to carry out transaction : CanOil’s two top executives met with the CEO of AmOil to discuss a friendly exchange of stock to carry out the transaction.

What evidence of old workers performances counter these myth : What are the common myths about older workers and what evidence of old workers’ performances counter these myths?

Assess IKEA core competencies and business-level strategy : Assess IKEA's core competencies and business-level strategy, and discuss the extent to which they extend to IKEA India.

Primary alternatives for the organizational structure : What do you see as the primary alternatives for the organizational structure?

The importance of the customer retention program : Discuss the concept of customer orientation and the importance of the customer retention program and what factors should be considered for this business.

Differences between simple interest and compound interest : What are the differences between simple interest and compound interest.

Describe high and low-context communication : Describe high and low-context communication in your own words. What style do you typically use?

Introduction of app that builds process flows models : Imagine the introduction of an app that builds process flows models just by typing in a statement.

What is your personal take on the gig economy : What is your personal take on the gig economy?

User Account

All Pages