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The importance of local customization in marketing strategy

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Case Discussion Questions 1. How does economic and business context for marketing in a developing nation like Vietnam differ from that in developed nations? 2. How did Castrol adjust its marketing mix to best match the conditions in Vietnam? 3. What does the Castrol case tell you about the importance of local customization in marketing strategy in this era of global business?

Reference no: EM13685714

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