The importance of customer relationships in logistics

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Reference no: EM132222835

Customer Relationship Management (CRM)

Learning Objectives

The importance of customer relationships in logistics

The three levels of Customer Relationship Management commitment

Understanding the logistics requirements of customers

Please give me your thoughts about this questions bellow. Also, provide me an example. Please do not copy and paste from internet. Thank you. Give me at least 4-5 sentences. Thank you thank you

1. Fill rates are running at just under 80% and last month there were almost 25 stock outs causing you not to fill some customer requests. What considerations or strategies could the logistics team consider to improve these numbers? What information would they need from other departments to help them make an informed decision.

2. I went down to a major appliance distributor to purchase a Whirlpool dishwasher that was highly rated by consumer reports. When I arrived, the sales person told me they did not carry Whirlpool because they forced them to take full trailer load quantities of dishwashers and their facility could not carry that large of an inventory. However, he noted that Samsung, GE, Kenmore, and Bosch were available in lots of just five and they had all of them in stock. If you were in sales for Whirlpool, how would you approach this with your logistics team? What might be some ideas that would enable you to get this distributor to start carrying your product?

3. You are procuring wheel covers for Subaru of America. You currently have three Asian suppliers giving you good service and high-quality products. I have just walked into your office with a price that will reduce your costs by $14.00 per set of four. You estimate that will reduce your total cost by over $6M annually. Before you recommend moving to one supplier from three, give one or two concerns you might want to have addressed before signing any contracts.

Reference no: EM132222835

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