The importance of brand in marketing strategy planning

Assignment Help Marketing Research

Reference no: EM131760568

Topic - Branding

Overview

This assignment helps you understand the importance of brand in marketing strategy planning.

Learning Outcomes

On reading Chapter 8 and completion of this assignment, you will:

• Understand the importance of brand identification.

• Familiarize with ways to develop a strong brand.

• Grasp the benefits of "managing" the brand.

Visual Summary

352_Visual Summary.png

Case Study

The Chocolate Candy Branding

You are a marketing manager for a company that has developed a new chocolate. The chocolate is different in that it contains a large (really extreme) amount of caffeine. Your top management wants you to create a brand for the chocolate and make a great success. You have to prepare a report for the top management.

In the report, you must:

Determine the most appropriate target market(s)

Develop a brand name for the product

Develop the packaging including colors that will be used

Determine the price

Determine the distribution/outlets

Your report should explain the following questions:

Why you chose the target market(s),you did?

How the brand name will differentiate your chocolate with the other competing brands?

Why you used the colors you did and aspects of the lettering?

How did you determine the price?

How your distribution fits with your target market?

Your report should be around 1500 words.

You should have headings and sub-headings to make reading the reporteasy

Your report should be Single spaced. Use 1" margins on all sides.

Times New Roman 12 size font for the document.

Reference no: EM131760568

Questions Cloud

Test are normally distributed with a mean : Scores on the test are normally distributed with a mean of 79.7 and a standard deviation of 8.4. Find the numerical limits for a B grade.

How did it go beyond what you expected : What did it do? How did it go beyond what you expected? What do companies have to do to get employees to deliver such services?

Prpare a schedule of depreciation expense per year : Providence Medical Center bought equipment on January 2, 2013, for $15,000. Prpare a schedule of depreciation expense per year for the equipment

Determine the total cost of ending work in process inventory : Middle-East customers. The product goes through three departments. The following information is available for the first department during June, 2014.

The importance of brand in marketing strategy planning : BUMKG 330 -This assignment helps you understand the importance of brand in marketing strategy planning.

Francines fast deliveries inc (ffd) was organized : Francine's Fast Deliveries, Inc. (FFD) was organized in December of 2011. It had limited activity in 2011. The resulting balance sheet

Distinguish among job analysis : Distinguish among job analysis, job descriptions, and job specifications. How do they relate to planning in human resources management?

Explain current business taxation requirements : Identify and explain current business taxation requirements in AUsTRALIA

Describe the motivation process : 1. Why do managers need to understand the needs of their employees? 2. Describe the motivation process.

User Account

All Pages