The impact of social media influencers marketing

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Reference no: EM133690770

Social media: "The impact of Social Media Influencers Marketing On Consumer Purchasing Decision In Skincare Industry".

Research Question
The research is to identify the impact of Social Media Influencers marketing on consumer purchasing decision in skincare industry.

R1:What is the impact of Social Media Influencer marketing on consumer purchasing behaviour in theskincare product?

R2: How do the specific traits and behaviours of Social Media Influencers (SMIs) affect the purchase intention of consumers towards Skin care product endorsed by them?

Research Objective
The purpose of research is to identify the impact of ‘social media influencers' on buying behaviour. The objectives are:

RO1:To evaluate the impact of Social Media Influencer marketing on consumer purchasing behaviour in the skincare product.

RO2:To evaluate the specific traits and behaviours of Social Media Influencers (SMIs) affect the purchase intention of consumers towards Skincare products endorsed by them.

Report Individual. Methodology Plan and Ethical Consideration - approximately 3,000 words

Purpose: This assessment is designed to allow students to present and justify appropriate method(s) for a research project designed to address the research question posed. This assessment relates to learning outcomes a, b and d.

Assessment topic: Methodology Plan & Ethical Consideration

Task Details: There are two components of the assessment: Written part and Oral presentation

Based on the Research Question developed in Assessment 2, students should develop a research design aimed at providing insights and/or answers to the question.

This assessment requires students to provide two alternative methodology to answer theresearch questions and finally choose and justify the most appropriate research design, clearly explaining WHY the chosen design will best answer the research question and is most appropriate in the specific circumstances. Students should clearly justify their recommended research and analysis methods. Minimum 10 references are used (six of those references should be a methodological references).

Methodology Plan & Ethical Consideration will contain the following information:

Project title: a brief descriptive summary of the proposed research topic.
Research Questions and Research Objectives - present the research questions and objectives in bullet points.
Alternative Methodology 1 - should consist of:
o Research Approach
o Type of Data
o Sampling Plan
o Data CollectionPlan
o Data AnalysisPlan
o Advantages and Limitation of this alternativemethodology
o Ethical Consideration in using themethodology

Alternative Methodology 2 - should consist of:
o Research Approach
o Type of Data
o Sampling Plan
o Data CollectionPlan
o Data AnalysisPlan
o Advantages and Limitation of this alternativemethodology
o Ethical Consideration in using the methodolgy

Recommendation - discuss which one of the two methodology alternatives is the most suitable and feasible and justify the reason.

Reference no: EM133690770

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