The impact of social media influencers marketing

Reference no: EM133690770

Social media: "The impact of Social Media Influencers Marketing On Consumer Purchasing Decision In Skincare Industry".

Research Question
The research is to identify the impact of Social Media Influencers marketing on consumer purchasing decision in skincare industry.

R1:What is the impact of Social Media Influencer marketing on consumer purchasing behaviour in theskincare product?

R2: How do the specific traits and behaviours of Social Media Influencers (SMIs) affect the purchase intention of consumers towards Skin care product endorsed by them?

Research Objective
The purpose of research is to identify the impact of ‘social media influencers' on buying behaviour. The objectives are:

RO1:To evaluate the impact of Social Media Influencer marketing on consumer purchasing behaviour in the skincare product.

RO2:To evaluate the specific traits and behaviours of Social Media Influencers (SMIs) affect the purchase intention of consumers towards Skincare products endorsed by them.

Report Individual. Methodology Plan and Ethical Consideration - approximately 3,000 words

Purpose: This assessment is designed to allow students to present and justify appropriate method(s) for a research project designed to address the research question posed. This assessment relates to learning outcomes a, b and d.

Assessment topic: Methodology Plan & Ethical Consideration

Task Details: There are two components of the assessment: Written part and Oral presentation

Based on the Research Question developed in Assessment 2, students should develop a research design aimed at providing insights and/or answers to the question.

This assessment requires students to provide two alternative methodology to answer theresearch questions and finally choose and justify the most appropriate research design, clearly explaining WHY the chosen design will best answer the research question and is most appropriate in the specific circumstances. Students should clearly justify their recommended research and analysis methods. Minimum 10 references are used (six of those references should be a methodological references).

Methodology Plan & Ethical Consideration will contain the following information:

Project title: a brief descriptive summary of the proposed research topic.
Research Questions and Research Objectives - present the research questions and objectives in bullet points.
Alternative Methodology 1 - should consist of:
o Research Approach
o Type of Data
o Sampling Plan
o Data CollectionPlan
o Data AnalysisPlan
o Advantages and Limitation of this alternativemethodology
o Ethical Consideration in using themethodology

Alternative Methodology 2 - should consist of:
o Research Approach
o Type of Data
o Sampling Plan
o Data CollectionPlan
o Data AnalysisPlan
o Advantages and Limitation of this alternativemethodology
o Ethical Consideration in using the methodolgy

Recommendation - discuss which one of the two methodology alternatives is the most suitable and feasible and justify the reason.

Reference no: EM133690770

Questions Cloud

Would you want to work as a homicide detective : Would you want to work as a homicide detective? Why/why not?

Describes which air force core mission : This Air Force core mission gives commanders the ability to conduct highly coordinated joint operations on an unequaled. Describes which Air Force core mission?

Evaluating multi-agency anti-crime partnerships : Theory, Design, and Measurement Issues" sheds light on the significance of collaborative team efforts in the realm of criminal justice.

What are the most effective actions administrator can take : To enhance the accuracy of vulnerability detection and reduce occurrence of the false positives, what are the most effective actions the administrator can take?

The impact of social media influencers marketing : Development of research plan - The impact of Social Media Influencers Marketing On Consumer Purchasing Decision In Skincare Industry

Describe the unique needs of women parolees : Describe the differences between violations of parole and violations of the law. Describe the unique needs of women parolees.

Should victims rights programs and policies remain : Given this information and keeping in mind the resource crisis in the CJS, should victims' rights programs and policies remain or be eliminated?

Compute the values of es ef ls lf tf ff for the activities : Compute the values of ES, EF, LS, LF, TF, FF for the activities. Suppose the duration of Activity E varies from 2 days to 8 days.

How many http tunneling attempts were made : How many HTTP tunneling attempts were made? How many entries have completely invalid request lines containing raw binary data?

User Account

All Pages