Reference no: EM133370846

Campus Students: Promote a bake sale being hosted by the student union during the last week of the winter term in December. The baked goods will be donated by the school's dining staff and local bakeries with all proceeds going to St. Jude's. The hope is to raise at least $3,000 with this fundraiser. When analyzing this target audience, think broadly about typical campus college students, who are usually aged 18 to 22 and are actively seeking a degree.

Proposal Creation: Now that you have gathered and analyzed the necessary qualitative and quantitative data, create brief proposal for a social media strategy. The proposal should be informed by the creation of two SMART goals that can guide your social media strategy, as well as three social media platforms that will be used to achieve your SMART goals. SMART Goals: Create social media strategy goals that can be used to guide the new social media strategy's development, assess its success, and incorporate all SMART goal criteria. Platform Selection: Select appropriate social media platforms that will be used to achieve your SMART goals and justify your selections with evidence from the Data Analysis portion of your social media strategy proposal. Frequency: 

The ideal frequency for social media posts for a two-week time span and explain why it is appropriate based on your target audience, event, and landscape.

Tone and Personality: Describe the tone and personality that should be incorporated into the content for your social media posts based on your target audience, event, and selected platforms. Use evidence from the course resources or the web to support your response.

Key Performance Indicator Alignment: Explain how your proposal will address key performance indicators identified in your SMART goals, using evidence from course resources and the web to support your explanations.