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The idea of a daily coupon for promotion and revenue

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Groupon, LivingSocial, & AmazonDeals are all popular "Daily Deal" businesses that use the idea of a daily coupon for promotion and revenue. Imagine you work for a marketing firm and have 2 clients asking for advice about whether or not they should pursue "Daily Deal" promotions. Your first client, Sheila Fischer, is a photographer who owns a small local business, "Imagine Event Photography". Your second client, Farah Brown, owns a well-known restaurant chain along the East Coast, "McGee's". Research "Daily Deal" promotions, their processes, effectiveness, and business strategies. Then, write a memo to each client telling them why or why not they should pursue a "Daily Deal" promotion. Make sure to cite your sources.

Reference no: EM13321045

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