The human population has lived rural lifestyle

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The human population has lived a rural lifestyle through most of history. The world’s population, however, is quickly becoming urbanized as people migrate to the cities. Figure 1 shows the urban population growth between 1950 and the year 2000. In 1950, less than 30% of the world’s population lived in cities. This number grew to 47% in the year 2000 (2.8 billion people), and it is expected to grow to 60% by the year 2025.

With this said, as a marketer in a global company, you understand the marketing ramifications from this trend. How would you explain this to your boss?

Reference no: EM132304835

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