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1. Some advertising students are visiting your agency on a field trip and have asked you to provide some guidance on creating effective direct-response mail. Give and explain to them in detail, using examples, five of the ideas that were given in the text.
2. Describe, using examples, how Americans' media habits are changing and how this will affect future media mixes.
3. Because the health industry is changing, what would you say to your staff that resist all change initially?
You are going to compare and contrast the advantages and disadvantages of a paper-based shipping container, a wood-based shipping container and a plastic-based shipping container for use as a distribution package
Assume the following facts: As a class, women live longer than men. For this reason, the LA Department of Water and Power requires female employees to make larger contributions to its pension fund than its male employees. As a female employee of the ..
Assume you are the HR Manager of a medium sized company. You have an exempt open position to fill and have received several applications/resumes. This department has taken a lot of your time because they don't get along very well, but yet there has b..
Analyze the different approaches to innovation discussed in this chapter to determine which approach you think would be the greatest value to the greatest number of organizations. Explain your rationale.
Wamaco Corporation uses the same simple exponential smoothing forecasting model for all of its products. The model has yielded the following weekly forecasts.
You are tasked with the responsibility of developing a situation-based marketing strategy.
How did changes to the ICD-9 over the years reflect events. What is ICD-10 and why was it mandated to use it?
Formulate a balanced transhipment problem (draw the transportation tableau) which can be used to minimize the shipping costs incurred in meeting consumers' demands. Solve the problem by utilizing QM for Windows.
What is the difference between primary (direct) impact and induced (indirect) impact with regard to measuring airport economic impacts?
How can the United Nations or some other body formulate laws prohibited war crimes that cannot be gotten around?
Explain the role of knowledge management systems. Explain what is meant by expert systems. Explain what is meant by content management systems.
What would you identify as some of the key strategic initiatives that firms in the tourism space, such as Ardent Leisure, should be considering?
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