The growth of organic and natural food

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In 2000, years prior to the growth of organic and natural food, Kellogg’s acquired Kashi Com. By 2008, Kashi sales had grown 24 times! By 2014, Kashi’s sales were down 17% from their peak. Further, it was determined that its cereals contained GMOs resulting in a further sales decline. Non-GMO food suppliers began selling cereals to Whole Foods and Nature’s Path while Kashi’s sales continued falling. The result – Kashi now had a tarnished brand. If you were hired as Kashi’s new CMO (Chief Marketing Officer), what would you do to turn the Kashi brand around?

Reference no: EM13997329

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