The gross profit rate is 30 percent and the rate of return

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Sales Campaign. Jones Corporation is considering a sales campaign in which it will offer credit terms of 3/15, net/80. The finance manager expects that the collection period will increase from 90 days to 110 days. Information before and during the proposed campaign follows:


Percentage of Sales

before Campaign

Percentage of Sales

during Campaign

Cash sales

20

10

Payment from



1-15

35

25

16-120

45

65

The sales campaign is expected to raise sales from $5 million to $6 million. The gross profit rate is 30 percent and the rate of return is 16 percent. Sales discounts are given on cash sales. Should the sales campaign be initiated?

Reference no: EM13574340

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