The green motorcar company is producing a new car it is

Assignment Help Financial Management

Reference no: EM13387653

The Green Motorcar company is producing a new car. It is flex-fuel plug-in hybrid. A flex=fuel vehicle has an engine that runs on various combinations of ethanol, methanol and gasoline. The engine drives a generator that charges the battery, which then drives the car. It’s also possible to charge the battery by plugging the car into a standard wall outlet. It’s called a hybrid because it is able to run on the battery alone or with the flex-fuel engine. The car features many new innovations, including the fles-fuel feature and the plug-in.

You have been hired as the marketing manager. Research and identify major approaches of how innovations like these are adopted by consumers. Discuss how the marketing strategy for the car needs to “adopt” the car if it is to sell enough units to be profitable? What are some successful examples of radical innovation that could be used as a model for the car?

Reference no: EM13387653

Questions Cloud

What would the price of labour w have to be in order for : mampo construction has the production function q6l36k. the price of capital r30.a what would the price of labour w have

Under the sarbanes-oxley act of 2002 sox all publicly : under the sarbanes-oxley act of 2002 sox all publicly traded u.s. corporations are required to maintain an adequate

Explain the role of government in international trade the : explain the role of government in international trade the various levels of economic integration and the impact on

Your parents are retired and have expressed concern about : 1. your parents are retired and have expressed concern about the really low interest rates theyrsquore earning on their

The green motorcar company is producing a new car it is : the green motorcar company is producing a new car. it is flex-fuel plug-in hybrid. a flexfuel vehicle has an engine

Recognize a company with which you are well known this : identify a company with which you are familiar. this could be your place of employment a car wash a yard service

Describe what do you mean by asymmetric information : describe each of the four properties of indifference curves. explain what is meant by asymmetric information. identify

Managers should base pricing decisions on both cost and : 1.managers should base pricing decisions on both cost and market factors. in addition they must also consider legal

In this assignment you will compare and evaluate risk : in this assignment you will compare and evaluate risk management techniques from experts in the field. go to the

User Account

All Pages