The great planes radio-controlled plane company

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Reference no: EM131420228

The Great Planes radio-controlled plane company is slowly gaining in its sales. Last year the company increased its presence and share in the R/C airplane model market by 10%. Great Planes set a sales objective for the next year to increase its marketing share 20% more than last year. Before the company focuses on its marketing mix it has first:

focused only on one area of the 4Ps

operated each area of the 4Ps independently

considered its goals

Reference no: EM131420228

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