The goal setting step in the planning phase of the strategic

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The goal setting step in the planning phase of the strategic marketing process sets quantified objectives for use in the evaluation phase. What does a manager do if measured results fail to meet objectives? Exceed objectives?

Reference no: EM13911277

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The goal setting step in the planning phase of the strategic : The goal setting step in the planning phase of the strategic marketing process sets quantified objectives for use in the evaluation phase.
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