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"The goal of a business is "to establish strategic CSR as a set of principles that differentiate it from related concepts, such as sustainability and business ethics. While sustainability focuses on ecological preservation and business ethics constructs normative prescriptions of right and wrong, strategic CSR is a pragmatic philosophy that is grounded, first and foremost, in the day-to-day operations of the firm. As such, strategic CSR is central to the firm's value-creating activities and, ultimately, its success in the market"
Company: Enbridge
Home Market: Canada
Review Enbridge's current strategy and develop a "strategic CSR" for Enbridge.
Please provide detailed information on the questions below.
QUESTIONS:
Strategic CSR:
CSR Value for Enbridge: specific priority areas and how the CSR strategy will enhance the sustainable business value.
Monitoring the implementation of the strategy for Enbridge: A process for reviewing and assuring outcomes.
Timeline for Enbridge: a timeline for action, responsible staff, and immediate next steps.
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