The global baby bust for marketers of consumer goods

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1. What are the implications of the global baby bust for marketers of consumer goods? Which product categories will be affected negatively? Which product categories will be affected by positively?

2. What suggestions would you have for Japanese auto makers Honda and Toyota to address Japan's baby bust?

3. Provide other examples of how companies would accommodate older consumers, e.g., larger typefaces on packaging?

4. Why do you think entrepreneurship in a nation declines as its population ages?

Reference no: EM132076181

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