Generic internationalization strategies-global strategy

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The generic internationalization strategies are: international strategy, multi domestic strategy, global strategy, and transnational strategy. These strategies respond to the two pressures of internationalization in different ways. Consider including the following: (a) what are the expense reduction and local customization pressure levels on this kind of internationalization strategy?, (b) why would some firms use this particular internationalization strategy? (c) an example of a real firm that pursued this kind of internationalization strategy.

Reference no: EM13842622

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