The future in brand management

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The future of marketing I would not say is tied to anything. You can argue that online is the way of the future sense you can do so many more things on that platform then just a tv. With tv being showed online at this point where a generation like millennial’s who for most of them do not own cable get most of their entertainment online, its crazy to think that TV is the future. Now I am not saying that it is online either. In my experience and opinion the “future” for marketing Is in brand management or a fast similar. Today in our world, the invention of the internet has let to a flood of marketing, product management and just about anything information related at our finger tips. People I associate with give me a hard time if I ask a question that is obvious to them, the tell me to look it up. With online providing so much information you need a solid brand to stand out in the crowd. If you do not consumers will not know who you are as an organization or will they trust you. With internet I would say it is a tool like the newspaper 200 years ago. The future in brand management.

Reference no: EM132300587

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