Reference no: EM132270871
1. Marketers typically ignore __________.
A. innovators
B. early adopters
C. early majority
D. late majority
E. laggards
2. ____________ are the first 2.5% of all those who adopt a product.
A. Innovators
B. Early adopters
C. Early majority
D. Late majority
E. Laggards
3. __________ is the limited introduction of a product and a marketing program to determine the reactions of potential customers in a market situation.
A. Idea screening
B. Business analysis
C. Development
D. Test marketing
E. Commercialization
4. ________ is the stage in which a prototype is developed and a marketing strategy is outlined.
A. Idea screening
B. Business analysis
C. Development
D. Test marketing
E. Commercialization
5. Despite the amount of time and money spent on developing and testing new products, a large proportion of new product introductions fail because
A. they simply do not offer any discernible benefit compared to existing product.
B. there is a poor match between product features and customer desires
C. there is an overestimation of the market size
D. the price is too high or low
E. all of the above
6. Often small ventures are skeptical about entering the global market because it:
A. limits access to advanced technologies in less developed countries.
B. slows down the rate at which people’s living standards increase.
C. involves various trade laws or tariffs.
D. empowers governments to abuse the freedom and property of their citizens.
7. Companies at the fourth stage of developing their global business:
A. set up foreign subsidiaries to handle sales in one country.
B. operate in one country and sell into others.
C. operate an entire line of business in another country.
D. have their top executives and core corporate functions located in different countries,
8. Which of the following statements is true of the term quota?
A. It refers to a limit on the amount of a specific product that can enter a country.
B. It refers to the exclusion of all products from certain countries or companies.
C. It refers to a tax levied on the goods entering a country.
D. It refers to an agreement to stimulate international trade.
9. Which term refers to the difference between the value of a country’s exports and the value of its imports over a given period?
A. Balance of trade
B. Balance of payment
C. Gross domestic product
D. Gross national product
10. A tax levied on the goods entering a country is called:
A. tariff
B. quota
C. exchange control
D. market control
11. Three-dimensional printing (3DP) is also referred to as ______ manufacturing.
A. flexible
B. postponed
C. offshore
D. additive