Reference no: EM132174455

Below are the five key components of a social media policy, discuss each one in your own words.

1. Rules and Regulations- It is important to have some guidelines or instructions when doing something. It includes instructions about the guidelines of the brand, etiquette and engagement, confidentiality, consequences, and social media for personal use. It is all about the guidelines of the company and product. When the employee is responding to the positive and negative feedback of the users, they should follow the outline of the company. Company information should not be shared to others for its privacy and receive some consequences if the employees abuse the use of social media.

2. Roles and Responsibilities - the one who is responsible for the task. The task can be approving a message, responding to a crisis, engagement to the customers, security and legal concerns of the customers, staff training and social media monitoring.

3. Potential legal risks – Involving to a risk is actually natural. When you copy someone’s work, it is necessary to give some credit to the owner. It is important to discuss to the employees the confidentiality and the non-sharable information, like customer information.

4. Security Risk- Employees should be aware regarding the threats to the company and how and what to do when an attack occur.

5. Accountability – Employees should be careful for what they publish online because it can affect the company’s reputation even if it is only one mistake. So every employee should be responsible.