The first step in an external analysis is to determine the

Assignment Help Finance Basics

Reference no: EM13387134

The first step in an external analysis is to determine the industry to which your target business is classified. Find a website or libray reference that would enable you to determine the NAICS code of any business.

Module 2- SLP Coca-Cola

You should complete the SLP before you undertake the case analysis. Before you begin the SLP, you need to read the background materials thoroughly. Several of the background readings referred to gathering data to support the external analysis. Be sure to review those readings carefully-especially the Comerford and Callaghan chapter, so you know what kinds of data are used when conducting an external analysis. The purpose of this SLP is to develop the component of our strategic toolkit that relates to 5-forces and PEST Analysis.

Assignment:

Step One: The first step in an external analysis is to determine the industry to which your target business is classified. Usually this is done through North American Industry Classification System, or NAICS code. Find a website or library reference that would enable you to determine the NAICS code of any business.

Step Two: Research web and library sources that would give you the kinds of data you would need to conduct a Porter 5-Forces analysis. We are not looking for sites that describe the 5-Forces, but for sites that would have data that you will be able to use to analyze the degree of competition in an industry, or the ease of substitution, for instance. You have undoubtedly run into such websites and publications before in your core courses. Typically, they are government sources providing statistical data, industry or trade magazines or journals, general business publications, finance websites, websites for trade associations, etc.

Step Three: This is a two step process: First, determine what kinds of information you would need to evaluate each of Porter’s forces (see back ground materials), and then find a source that will give you that information. Find a minimum of 2 different sources for each of Porter’s Forces. Next, Research web and library sources that would give you data to support a PEST analysis. Find at least two different sources for each PEST variable.

Step Four: In a 2-page pager (not including cover page or reference), list your resources from steps 1-3 above. For each source, provide a title and a URL, if applicable. Write a short paragraph explaining what information is available, how it would be useful in an external analysis, and critiquing the source (for example, what are the limitations of the source? Is one better than the other? Why?

Reference no: EM13387134

Questions Cloud

How much energy is required to turn 9 g ice at 249 k into : how much energy is required to turn 9 g ice at 249 k into steam at 426 k?specific heat of ice 2.077 jgmiddotkspecific

What is the relative concentrations of hlnyellow and : what is the relative concentrations of hlnyellow and ln-blue for bromophnol blue ka1.0x10-4 at ph of

Understanding supply chain and how the consumer can play a : understanding supply chain and how the consumer can play a critical role in the supply chain is an important part of

The ball slows down to 35 ms and then collides straight-on : the kinetic energy of a rolling billiard ball is given by ke 12mv2 . suppose a 0.17 kg billiard ball is rolling down a

The first step in an external analysis is to determine the : the first step in an external analysis is to determine the industry to which your target business is classified.

Presents an income statement for 2012 these schedules are : c3-66 melodic musical sales inc. is located at city st 98765. the corporation uses the calendar year and accrual basis

During the sixth month of the fiscal year the program : exercise 1during the sixth month of the fiscal year the program director of the westchesternbsphome-delivered meals

When creating and implementing a sustainable business plan : write a 750-1250 word response to the following - be sure to cite your references and follow apa style. large business

2using the following company data show how a standard and : 2.using the following company data show how a standard and contribution income statement will compare using the

User Account

All Pages