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Societal marketing is on the rise, as more companies consider the value proposition of their image beyond just the features and benefits of a product or service. Societal marketing takes into account issues such as the environment, fair trade, and the overall betterment of society.
Select a company that exemplifies giving back to the communities in which it operates. Visit its corporate Web site to find out as much as possible about its contributions to society.
Choose a product which you would like to improve upon; determine its current position in the life cycle. Find current two industry leaders related to this product and share each mission statement available from each of their websites.
Create a new Facebook discussion group that is focused on consumer search activities. Once the group is formed, ask members to describe a recent experience they had with searching for information for a new product.
Post an executive summary of your Comprehensive Project in the body of a post in this discussion .
The organization's strategic plan calls for an aggressive growth plan, requiring investment in facilities and equipment, growth in productivity, and labor over the next five years. It is your team's task to determine where, outside the United Stat..
Create and describe the key messages from a branding perspective that you wish to deliver to the new market segment that will provide the greatest impact.
Examine the effects that government policies have on production and employment.Predict the potential effects that government policies could have on company.
Your top franchisee owns several franchises in New York, NY. Over the last three years, sales and market share have declined 5% each year in the consumer segment and business segment. As the marketing manager for the franchise, you have decided to..
How might a company's diversity of employees, customers, and suppliers affect its success in today's global business environment?
Explain the value of various policies and procedures at the federal, state and local levels as they relate to the provision of healthcare and patient rights.
Define one target market for this product using all bases of segmentation described in the textbook. Remember that a target market description describes the people in the target market. Product descriptions do not belong in this section.
Outline the operations process involved in your present educational program. - Identify inputs, Operations and outputs.
Review your recommendations for price orientation and policies and make observations regarding elements that must be considered in setting prices. Determine why this activity should be considered part of the marketing function of an organization. ..
Describe which firm is the market leader in the industry. Explain what its strengths and weaknesses are.
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