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The fastest growing channel in retail commerce

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Reference no: EM13706071

In a 500 to 1000 word narrative, describe how the original vision of e-commerce did not work out for most e-tailers, but how the online retail marketplace is nevertheless the fastest growing channel in retail commerce.  Today, fast (or slow) followers replace first movers.  What role do established retailers with powerful national brands and international scope of operations play here?  Be sure to support your points with text evidence!

 

Reference no: EM13706071

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