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Read the article and prepare a one page critical analysis of the article as it relates to Leadership.
You should plan to select articles that are focused on core leadership principles or some form of brand imaging. Length should be 1 - 2 pages.
Dates and articles to be assigned by the instructor
The circumstances surrounding the situation
The factors motivating/inhibiting the behavior
How these factors were utilized or overcome
Results of the action taken by the individual or situation
Impact on the organization
Describe the target markets for Dunkin' Donuts and Starbucks respectively. Try to portray both target groups by picturing a typical member of the "Dunkin' Tribe" and the "Starbucks Tribe". How does he/she dress? In what type of neighborhood does h..
Should competition authorities prohibit vertical mergers that lead to higher input prices? What are possible coordinated effects of vertical mergers?
Online networking and coordinated effort devices could provide an unbelievably expense compelling path will screen .
What are your future career plans in the next 3-12 months? Please be specific as possible identifying SMART Goals and action steps as necessary.
Identify a company you would like to use for this assignment. This should be an organization that you are familiar with, or have access to their information.
Identify as many of the steps in the marketing research process as possible that are referred to in the articles you find.
Referring to the same small business, determine the most appropriate way for that business to minimize its exposure to risk. Explain your rationale.
Analyze the influence of global economic interdependence and the effect of trade practices and agreements.
How much do you intend to spend on your marketing? You may break this down by quarter for one year.On what will you be spending your marketing budget?
How could each orientation of qualitative research be used here?- What qualitative research tool(s) would you recommend be used and why?
Conduct an environmental scan for your chosen company to identify key trends. For each of the five environmental forces (social, economic, technological, competitive, and regulatory), identify trends likely to influence your company's marketing e..
Each member of the team must read the attached 7-page article "Escaping the Marketing Morass" about the " jobs-to-be-done" framework (championed by disruptive innovation expert Clayton Christensen for new product development). Each member of the t..
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