The essential element in the marketing mix

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Reference no: EM132231084

The essential element in the marketing mix- the product. Develop an effective marketing plan begins with an understanding of your product, its role in the company's overall business strategy and more specifically, where it fits in the company's product mix. My product is COFFEE. and the company is STARBUCKS

1. Define the product (Coffee) to include: a) Value proposition, b) Characteristics

and,

2. Identify the product's position in the product line (if offered with other similar products) and, more broadly, the company's overall product mix. Address the following :

a. How would this product differ from other products in the product line (if appropriate)?

b. How does the marketing message differ for this product from other products in the product line?

Reference no: EM132231084

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