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The effects of rebranding multiple category

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Reference no: EM133393211

Article Title: Opening the Umbrella: The Effects of Rebranding Multiple Category-Specific Private-Label Brands to One Umbrella Brand

Describe what the article was about.

A perspective on the article?

What stood out the most in the article?

How it relates to the fashion industry?

Was the article useful in expanding knowledge?

 

Reference no: EM133393211

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