Reference no: EM13656499

1.Google Analytics helps online advertisers measure the effectiveness of specific search-term keywords and track the behavior of website visitors.
A) True
B) False
2.
The launch of a product under real-world conditions but on a limited scale (such as in a single city), is a form of neuromarketing studies.
A) True
B) False
3.
The process of collecting, analyzing, and interpreting information about customers, competitors, and other related marketing issues is known as ________.
A) product development
B) social commerce
C) marketing research
D) data mining
E) market development
4.
Successful marketers try to identify sources of competitive advantage and areas that need improvement.
A) True
B) False
5.
Strategic marketing planning refers to the process of examining an organization's current marketing situation, assessing opportunities and setting objectives, and then developing a marketing strategy to reach those objectives.
A) True
B) False
6.
ACZ Pharmaceuticals, an American multinational pharmaceutical corporation, conducts "HIV/AIDS Awareness" camps in various cities across the United States. The firm also uses this campaign to promote its latest range of drugs. In this example, ACZ Pharmaceuticals uses ________.
A) stealth marketing
B) place marketing
C) diversification
D) cause-related marketing
E) social commerce
7.
Bell & Rubio, a camera manufacturing company, hires actors in different cities to approach strangers and ask them to take their picture with a Bell & Rubio camera. The actors strike up conversations with people, tell them about the advantages of the camera, and encourage them to buy one for themselves without informing them that it's an advertising campaign. In this example, Bell & Rubio uses which of the following strategies?
A) permission-based marketing
B) stealth marketing
C) social commerce
D) data mining
E) projective techniques
8.
A firm's marketing mix consists of product, price, distribution, and customer communication.
A) True
B) False
9.
Chicago Music Academy, a private music school, uses online advertisement as a large part of its advertising campaign. The firm uses Google Analytics to measure the effectiveness of specific search-term keywords and and track the behavior of website visitors. The firm uses this information to focus on the most productive marketing efforts. In this example, Chicago Music Academy uses ________.
A) diversification
B) market development
C) marketing research
D) product development
E) stealth marketing
10.
Buyer's remorse, in which one makes a purchase and then regrets doing so, is an example of ________.
A) fundamental attribution error
B) anchoring
C) hindsight bias
D) cognitive dissonance
E) self-serving bias

(Product and pricing strategies)
1.
Which of the following is a key difference between product mix and product line?
A) A product mix is used by larger companies, whereas a product line is used by smaller companies.
B) Product mix includes all products from a single manufacturer, whereas product line contains a group of similar products.
C) Product line is the complete set of the products in an industry, whereas product mix is an incomplete set of products.
D) Product mix contains products that are similar, whereas product line may contain dissimilar products also.
E) Product line is a set of heterogeneous goods or services whereas product mix is a set of homogenous products.
2.
Target customers are familiar with a brand and are likely to consider buying it. This brand has high brand preference.
A) True
B) False
3.
Co-branding is ________.
A) a legal protection given to owners for exclusive rights to the use of brands
B) an agreement to produce and market another company's product
C) the process of selling a famous brand to a third party
D) a partnership to closely link brand names for a single product
E) a method of testing and evaluating a new product
4.
Indoxo Autoparts is a company that manufactures automobile accessories. The company is considering the manufacture of a special type of helmet that helps reduce hair loss. The company conducts an online survey to know what customers think of this idea. This process of validating ideas through customers is known as ________.
A) concept testing
B) prototyping
C) test marketing
D) business analysis
E) beta testing
5.
Crowdsourcing is a technique that companies use to generate new product ideas.
A) True
B) False
6.
Prototypes are diagrammatic representations of a business model.
A) True
B) False
7.
A product line comprises all products from a single manufacturer.
A) True
B) False
8.
________ is an agreement to produce and market another company's product in exchange for a royalty or fee.
A) Co-branding
B) Copyright
C) Patent
D) Trademark
E) License
9.
Product mix is a complete list of all products that a company offers for sale.
A) True
B) False
10.
A survey revealed that a product has good brand awareness. This means that ________.
A) people are familiar with the brand
B) buyers will not accept substitutes of the brand
C) the brand does not have many substitutes
D) the brand represents a specialty product
E) majority considered the brand as a preferred one