Reference no: EM13683870

Research paper about "The effect of social media on consumers' purchasing decision in Saudi Arabia"

The effect of social media on consumers' purchasing decision in Saudi Arabia

• Background of the study: cite min. 4 at least academic articles of work done in the area
• The problem statement: cite min. 2 academic articles that point to the problem

- The purpose of the study.
- Research questions.

1. In discussing the literature articles you should discuss the following for each article:

a. What was researched

b. How was the research carried out?

c. What were the results

d. How do the results relate to your own research?

2. Referencing format should be at the Harvard system