The effect of a market orientation on business profitability

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Reference no: EM13827392

Article Review: The Effect of a Market Orientation on Business Profitability by John C. Narver & Stanley F. Slater

Additional Requirement

The question lies from Marketing and it is an article review of "The Effect of a Market Orientation on Business Profitability" by John C. Narver & Stanley F. Slater. The article focuses on branding and perceived image of a product and the ways in which the manufacturers can take the product ahead in the market, keeping the perceived image in mind and the impact that it can have on the sales.

Word limit 2620

Reference no: EM13827392

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