The dynamic of the business and consumer relationship

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Reference no: EM131993174

Assignment 1: Your Mobile Ordering Project team was asked to evaluate two "out-of-scope" functionalities for the Mobile Ordering App. You are tasked with documenting the evaluation results of one.

Select one of the two functionalities.

Summarize the following:

The additional business processes that would be affected by the functionality

Additional data that would need to be collected to enable the functionality

Additional information new data would provide the organization and potential opportunities it could create for the organization

Disadvantages or additional responsibilities the addition of functionality or collection and storage of additional data could create for the organization

Document your summary using one of the following options:

A 1-page Microsoft® Word document

A 6- to 8-slide Microsoft® PowerPoint® presentation with detailed speaker notes

Submit your assignment to the Assignment Files tab.

Assignment 2: Social media and social computing changed the dynamic of the business and consumer relationship.

Social media provides organizations with a powerful tool to establish brands, create buzz about products, and build customer loyalty.

On the other hand, consumers can, and often do, use social media to self-organize and demand changes that align with their preferences - regardless of whether it is a benefit to the organization.

Research a recent event in which individuals used social-media to self-organize and create a change in a large organization's decision, practice, or strategy.

Examples include changes to policies or practices of for-profit company, local or national governments, or large institutions such as universities or religious orders.

Provide an in-depth overview of this event that describes the following:

The event itself and the concerns of the individuals (e.g., consumers or citizens)

How individuals used mobile technology and networks to organize and communicate among themselves

The communication methods between the community created by the individuals and the organization

How the use of social media affected decisions, actions, or outcomes

Changes the organization may need to make to its information system to track or use the data created during the event or in response to the event

Your thoughts and reasoning regarding whether the use of social media has led to a change for the benefit of the citizens and the consumers or the organization.

Document your findings using one of the following options:

A 1- to 2-page Microsoft® Word document

A 10- to 12-slide Microsoft® PowerPoint® presentation with detailed speaker notes

Reference no: EM131993174

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