The director of marketing for a firm

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Assume that you are the director of marketing for a firm that manufactures cleaning chemicals used in industries (e.g. Ecolab). You have traditionally sold these products through manufacturer's reps. You are considering adding a direct Internet channel to your distribution strategy, but you aren't sure whether this will create channel conflict. Make a list of the pros and cons of this move. What do you think is the best decision? Discuss thoroughly. Max two pages.

Reference no: EM13759363

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