The diffusion of global customer relationship management

Assignment Help Management Theories

Reference no: EM131135810

There is growing body of evidence that suggest that the with the changing global business climate, firms are beginning to embrace the concept of managing customers rather than products to ensure greater sustainability. Given this:

1. Read the article "Analyzing the Diffusion of Global Customer Relationship Management: A Cross Cultural Modelling Framework," by V Kumar, Sarang Sunder and B Ramaseshan, to give an initial understanding on this phenomena.

2. Further read other related journal articles, case studies and relevant literatures to build a case on the above assertion.

3. Your discussion should specifically analyze how both Multinational and local (domestic) companies have reacted and accommodated to this trend.

4. With the above analysis establish best practices that you have observed.

5. Based upon your findings, make recommendations that will help organizations improve its current practices to be sustainable and remain profitable in the future.

(3000 words)

Reference no: EM131135810

Questions Cloud

How does ionizing radiation cause damage to cells of body : How does ionizing radiation cause damage to cells of the body? Causes change in molecular structures which then affect the function and metabolism of the cells.

Describe how decisions are made in this organization : Describe how the organization is structured. Include a copy of the organizational chart. Describe how managers perform the organization function of management based on the structure of the organization. Ensure one of the five types of structure..

Use the formula for an ordinary annuity to calculate : Hi-Tech Hardware has been in business for a few years and is doing well. The owner has decided to save for a future expansion to a second location. He invests $1,000 at the end of every month at 12% interest compounded monthly.

Formulate the household optimization problem : Formulate the household optimization problem in terms of the current-value Hamiltonian and derive the necessary conditions for an interior continuous solution.

The diffusion of global customer relationship management : There is growing body of evidence that suggest that the with the changing global business climate, firms are beginning to embrace the concept of managing customers rather than products to ensure greater sustainability. Given this:

Research analyst at the smith-lawton chemical company : The mathematical relationships that follow were formulated by an operations research analyst at the Smith-Lawton Chemical Company. Which ones are invalid for use in an LP problem, and why?

Determine the changes to the balance sheet income statement : determine the changes to the balance sheet, income statement, job cost ledger, and equipment ledger as the result of leasing a $55,000 dump truck (Dump Truck 11). The lease extends for five years at which time the dump truck may be purchased for $5,0..

Why is dna testing important to this application : What are the unique steps or techniques in this application that must be followed for it to be effective? What alternative methods might be employed to address the same questions that can be answered via DNA testing?

Suggest that the with the changing global business climate : There is growing body of evidence that suggest that the with the changing global business climate, firms are beginning to embrace the concept of managing customers rather than products to ensure greater sustainability. Given this:

User Account

All Pages