The different variations of the whopper are product mix

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Reference no: EM132237668

TRUE/FALSE

1. Burger King’s Dr Pepper Shake is a product.

2. Burger King’s Chili Cheese Grilled Dog is a product line.

3. The different variations of the Whopper are a product mix.

4. The addition of the Angriest Whopper increased Burger King’s product line depth.

5. “Burger King’s Dr Pepper Shake” is an example of co-branding.

MULTIPLE CHOICE

1. For a cheese-lover, Burger King’s Mac n’ Cheetos are what type of product?

a. shopping product

b. specialty product

c. unsought product

d. luxury product

2. The Oreo Irish Mint Shake is what type of product modification from the Classic Oreo Shake?

a. quality modification

b. functional modification

c. style modification

d. All of these

e. None of these

3. “Cheetos” is a brand __________.

a. name

b. mark

c. equity

d. loyalty

4. “Burger King” is a __________ brand. “Oreo” is a __________ brand.

a. manufacturer’s; private

b. private; manufacturer’s

c. manufacturer’s; manufacturer’s

d. private; private

5. What approach does Burger King use when branding and packaging in foreign markets?

a. one brand name everywhere

b. adaptations and modifications

c. different brand names in different markets

d. None of these

Reference no: EM132237668

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