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The differences between market share and share of customer

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Reference no: EM131481811 , Length: word count : 700

IMPORTANT: Please remember that this assignment must be posted in APA format with at least two scholarly references. Responses should be 500-700 words in length.

At this point in the course, all students should be considering the differences between market share and share of customer? Please give me an example of each and discuss merits/drawbacks of the distinctly different approaches.

Reference no: EM131481811

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