The development of the business unit strategy

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Phase II The Executive Director of the Asia Division of Biotech has asked the GoTo Consulting group that has been assisting with the development of the Business Unit Strategy to begin putting the second phase together. In this phase the director would like to start painting the functional picture of how the new division will be setup, the products that are believed critical for a successful initial launch, and how the division will communicate within itself, other divisions, and the corporate offices. To do this the group will deliver a Description of the Organizational Structure and Culture section; a Breakdown of Products and Services for the initial Launch; and the Communication Plan. Biotech company, project phase 2.

Reference no: EM132258760

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