The detriment of your marketplace performance

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Reference no: EM131034911

Henry Mintzberg, one of the most prominent thought-leaders in Management today, proposes that the best strategies are often "emergent" in nature, meaning that they were not originally planned but born out of accident or some other fortuate deviation. Has your team deviated from its original strategy either to the benefit or to the detriment of your Marketplace performance?

In particular, what advice provided in the Mintzberg & Waters (1985) article would you have found helpful at the time when your team either evaluated an alternative strategy and decided either to deviate from plan or to stick to the original course? Please be as specific as possible.

Reference no: EM131034911

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