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1. Look at five hospital websites. What do they name the department engaged in healthcare marketing? What is the relationship between public relations and healthcare marketing in US hospitals?
2. What factor make the manager’s universe complex.
3. Why has strategic management become so important to today's corporations?
Select your business and give a short description. Identify which one of the 5 structural approaches the business uses.
Why do the perceptions of employees vary? Identify two or three factors that might account for the differences. What three tips would you give each of the site managers?
The chapter identifies three governing mechanisms for strategic alliances: non-equity, equity, and joint venture.
What benefit can tools such as ABC analysis and just-in-time controls provide. Discuss the importance of inventory control with respect to supply and demand.
What is the nature of each of the following warranties: merchantability, fitness for a particular purpose, and usage of trade?
Which of the following is an example of consumer behavior? A consumer’s decision making is influenced by their __________.
This type of accident is governed by strict liability, so the injurer is legally responsible, but it may be difficult to prove in court that he caused the harm.
A toll tunnel has decided to experiment with the use of a debit card for the collection of tolls. Initially, only one lane will be used. Cars are estimated to arrive at this experimental lane at the rate of 780 per hour.
Do you foresee a time when most workers will be remote? What are the disadvantages to employing electronic immigrants?
You think would be possible near-shore suppliers for Canadian companies and discuss the advantages and disadvantages.
Why should cash flow be projected for a new product and what other factors should be included in the analysis?
Firms have a wide variety of reasons for gaining access to non domestic markets, but are they justified?
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