The criticism that marketing overemphasizes materialism

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Reference no: EM132210552

1. Teenagers are an attractive target market to companies because they make up a large demographic group and it is possible for marketers to create brand loyalty at a young age.

True

False

2. Lynne is the marketing director for a national toy company. When faced with an ethically questionable issue, her decision will be influenced by all of the following factors except

social influences

personal background and experiences

consequences of previous actions she took in similar ethically questionable situations

individual consumers who purchase the toys

3. _____ is(are) personal beliefs or standards to guide an individual’s actions.

Puffery

Culture

Ethics

Morals

4. When marketers face the criticism that marketing overemphasizes materialism, a common defense is that

materialism is only a problem in free-world countries

materialism is caused by easy access to credit cards

marketing is just responding to the materialistic desires of society

materialism is a product of a society’s culture, not of marketing

5. Advertisements that offer male consumers products that will enhance their personal appearance and sexual performance are subject to the criticism that marketing

causes people to buy more than they can afford

shapes inappropriate cultural values

capitalizes on human weaknesses

increases the prices of goods and services

Reference no: EM132210552

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