The creation and launch of dominos new pizza

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1. Explain the role that marketing research played in the creation and launch of Domino's new pizza.

2. Are there more effective ways that Domino's could have gone about its research process?

3. Why did it take so long for Domino's to realize that customers didn't like its pizza? Was it an accident that it made this realization?

Reference no: EM131288726

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