The cost of test marketing product prior

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Reference no: EM131558664

1. The most valuable investment given up if an alternative investment is chosen is referred to as a(n):

[A] sunk cost.

[B] opportunity cost.

[C] erosion cost.

2. The cost of test marketing a product prior to deciding whether or not to produce the product is a sunk cost.

[A] True

[B] False

Reference no: EM131558664

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