The consumer decision making process

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Reference no: EM133016156

Buyer Behaviour

The consumer decision making process:
Need/Want recognition
Information search
Evaluation of options
Purchase
Post-purchase evaluation

Habitual decision making:
Need petrol
Check website that shows prices
Other ones with similar prices, which accepts shell cards so can pay with pre-tax income.
Purchase petrol
Driving past other stations that are more expensive.

Extended decision making:
Buying a computer for university.
Needed a computer for university.
Looked online for computers.
Chose best option within price range.
Easiest to buy within the next week.

Reference no: EM133016156

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