The consumer buying process model

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Reference no: EM132087649

Analyzing The Marketing Environment

This chapters outlines how companies by paying attention to customer needs and monitoring the changes in the business environments that they operate in i.e. in both the immediate and macro environments can identify opportunities to develop marketing strategies and tactics that attempt to respond to multiple developments / changes in both these environments.

Assignment:

Looking at Southwest Airlines, identify how they did the following:

Outline how Southwest addressed their Immediate steps in the consumer buying process model we studied, environment (company, competition and corporate partners) to affect their marketing strategy.

Give atleast a minimum of two paragraphs covering all parts of the question

Reference no: EM132087649

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